During the 1950’s when the field of neuroscience was making many research breakthroughs, a fascinating fact was discovered. Scientists had located the specific part of the brain responsible for feeling pleasure. In 1954, two Canadian neuroscientists named James Olds and Peter Milner were undertaking research to find the association between electrical stimulation of the brain and sensation in rodents. During their research, they found that if they stimulated a certain part of the brain, the rats would interpret the signal as pleasure. Based on this, they inserted electrodes into the rats’ limbic system (the part responsible for emotions) and connected it to a lever in the cage. Thus, they had devised a device that allowed the rat to feel pleasure by stimulating its own brain with the press of a lever. The results were astounding. The rat furiously pumped at the lever, forgetting to eat or sleep, until it ultimately died of exhaustion (over 26 hours, the rat pressed the lever 50,000 times).
Pleasure is not the same as happiness. Happiness awards us with satisfaction and contentment, but pleasure only brings greed, obsession and addiction. Pleasure was originally a mechanism devised to reward behaviour that aided survival (such as mating and eating), but addictive things like alcohol, smoking and drugs ruin your life and any chance at happiness instead of helping you survive.
The foolish run around to seek temporary pleasure while the wise seek permanent happiness.