Posted in History & Literature


Quis custodiet ipsos custodes?

Who will guard the guards?

One of the most basic instincts of a human being is to doubt. We do not easily extend our trust to strangers. This is a natural response that is very beneficial for your survival from an evolutionary perspective (consider the overfriendly dodos that were wiped out by humans). As civilisation has progressed and the size of societies grew, people devised legal systems to lower their vigilance against each other. This was because instead of wasting time being suspicious of others, we devised specialist roles who would do that for us, allowing us to live in peace with each other. These specialists who stay alert and guard us enforce the law and stabilise our society. However, what would happen if the people that protect us from evil become evil? Is it not a scary thought to think that there is no one that watches the watchmen?

Emperor Qin Shi Huang who united China to form the Qin dynasty divided up his people, setting up a mutual guard system to enforce his rule. Informing became a civil obligation. To not report illegal activities was illegal in itself. The system of informing was as follows: five families form a group with each group being watched by an official warden who reports on them. This official warden is carefully observed by an unofficial surveillant. Five groups come together to form a tribe. If it is found that at any level something was not reported, the blame was turned on every member of the group. Thus, a circle of surveillance is formed.

This method was extremely effective and Emperor Qin’s rule of terror was unstoppable. Crime rates plummeted while productivity rose. The problem was that the people’s quality of life was pathetic. Emperor Qin’s system of watching was later adopted by Nazi Germany. The people under the rule of the Nazis had to live in fear of being reported by their neighbours. This method is also seen being used by Big Brother in George Orwell’s novel 1984. Is this truly the best system to keep peace? Laws are put in place for the happiness and safety of the people, yet over-surveillance is an ironic concept that exists for those who hold power rather than the people.

How much should we trust another person? And who will watch the watchmen?

Posted in History & Literature


Within a display of watches on sale or a watch advertisement, there lies an easily missed but very interesting fact: that almost all the watches show 10 minutes past 10 o’clock. This “rule” is especially prominent in expensive, famous watch brands.
The reason for this is very simple.


In 1926, the Hamilton Watch Company first used 10:10 on their watch advertisement so that the needles did not hide the company logo, found on the upper part of the watch face. Around the 1940’s, other famous brands such as Rolex and Timex began using this as well for the same reason. 10:10 not only allow the company logo to be seen easily, but it also framed it to emphasise the logo.

The industry standard back then was actually 8:20 (for the same reason). However, the companies believed that this looked like a frowning face, :(, and so they flipped it around to 10:10, as this looked more like a :), which customers would feel more encouraged by.

Like this, the second hand also follows a similar rule where it points around 30 seconds (but usually not exactly 30 seconds). This causes all three hands to point away from each other with some asymmetry, giving an aesthetically pleasing appearance. For this reason, Timex uses 10:09:36 while Rolex uses 10:10:31.

Of course this rule does not apply to digital watches, only analogue ones. But some companies still prefer to use a standardised time for all of their products, and Apple is a good example. All iPhone ads show 9:42am, because this is roughly the time the first iPhone was announced to the world.