Red, green, blue, white… There are many colours that we can see and there are even more different combinations of colours possible. It is common knowledge that some colours clash with each other while some synergise very well. A common example of a “good combination” is when you use complementary colours. Complementary colours are two colours that oppose each other on the colour wheel, creating an effect where they brighten each other. This makes it very eye-catching and attracts people’s attention. For example, blue and orange make a bright contrast making them a popular colour choice for movie posters. Red and green, and yellow and purple are also examples of complementary colours. Complementary colours are an important concept in art and design as it helps the product stand out.
Complementary colours have an interesting relationship with our sense of sight. If you stare at a colour for a while then quickly look at a blank, white surface, you will see an afterimage of the complementary colour. A good example is when you have your eyes closed under bright sunshine and upon opening your eyes the world seems a blue hue (the blood vessels in your eyelid make the light appear orange as it reaches your eyes). This is because the retinas try to negate the intense colour by downregulating the nervous signals corresponding to that colour, which makes the complementary colour stand out. Furthermore, the photoreceptors in the retina become fatigued after stimulation, causing a reduction in the signals sent for that colour.
Knowing about complementary colours is very useful when designing a sign or poster that easily attracts people.
(Image source: http://bonka-chan.deviantart.com/art/Color-Wheel-136855103?q=boost%3Apopular%20color%20wheel&qo=3)