In 1920, a candy store owner by the name of Christian Kent Nelson had a customer. The customer was a young boy who was torn between buying ice cream or chocolate, with only enough money to buy one. Nelson noticed this and decided there was only way to solve this conundrum.
He created a bar of ice cream coated by melted chocolate, which he called “I-Scream Bars”, now known as Eskimo Pies. It was an instant hit as children could buy both chocolate and ice cream for the same amount of money.