Posted in Science & Nature

Tip Of The Iceberg

Icebergs are deceptive things. You may see a small bump above the ocean surface, but beneath the surface hides a massive block of ice. Using Archimedes’ principle of buoyancy, we can calculate exactly what proportion of an iceberg lies under the surface. Pure ice has a density of about 920 kg/m³ and sea water has a density of 1025 kg/m³. Ergo, we can calculate that about 10% of the volume of an iceberg is above water. Therefore, whatever you see above the surface, there is nine times the volume hiding beneath it.

Tip of the iceberg” is a useful metaphor in describing many things. Our base instinct is to believe what we see at first glance. We rely on first impressions, we judge books on their covers and we tend to believe headlines before reading the full text of an article.

Although this is a useful way to process massive amounts of information that we are exposed to every day, it is certainly a flawed method because not only can we miss a vast quantity of information, also easily misinterpret or misunderstand things.

Take mental health for example. Because we cannot read minds, we take clues from people’s expressions, body language and what they tell us to gauge what is happening in their minds and hearts. We are reasonably good at gauging this, so we often make assumptions based on surface information.

We might assume our friend is happy because they are smiling, or that a couple’s marriage is harmonious because of cute photos on their social media. Conversely, we might assume that a stranger is rude to us because they are terrible people.

But the smiling friend may be suffering crippling anxiety and depression. The happy-looking couple may be at the brink of divorce because of relationship problems. The rude stranger may have lost a loved one just the day before. Things are not always what they seem and it makes an incredible difference to have the insight to see past the surface.

Another lesson to learn from the tip of the iceberg is that when we encounter a problem – whether it be with another person or even within ourselves – we should ask the question of what lies beneath. The problem we notice may just be the tip, with 90% of the issues hidden from plain sight.

For example, if you feel tense and easily triggered often, perhaps it is worth looking under the hood and going on an introspective journey to discover what past experiences and traumas may have caused the insecurities. If you keep feeling victimised, attacked or sensitive, examine what story your subconscious is telling you and try to correct the narrative, being the agent of your own story.

Avoid the fate of the RMS Titanic: look beyond the visible tip of the iceberg and be aware of the entire problem. You will be surprised how it changes your perspective of the world, the people you interact with and how you feel about yourself.

Image credit: https://www.smbc-comics.com/comic/hubris

Posted in Psychology & Medicine

Pepsi Challenge

The “Pepsi challenge” was a marketing campaign by Pepsi, where a person blindly takes sips from two different cups – one of Coke, one of Pepsi – and states which tastes better. The Pepsi challenge showed that people tended to prefer Pepsi to Coke in a blind sip test. This caused significant controversy and even led Coca-Cola to trial a change in their classic recipe, which failed disastrously.

Of course, there are many reasons why the results of this challenge may be invalid, as Malcolm Gladwell explored in his book Blink. The challenge is designed to isolate just a snapshot experience of each drink. Ergo, people tend to prefer a single sip of the sweeter, more citreous drink that is Pepsi, when they may not have enjoyed it as much if they had to drink an entire bottle.

Furthermore, multiple studies and experiments in the marketing field show a psychological phenomenon called sensation transference. This is when our perception of a sense is affected by other information such as the brand name, packaging or even the colour of the food or drink. For example, margarine was originally white but yellow colour was added to make it look more “butter-like”, greatly increasing sales.

This shows how little things that we may find insignificant can affect our decisions and first impressions. Our subconscious mind is a powerful processor that makes rapid assessments from a sea of information, while not bothering the conscious mind. We might buy a certain wine because the bottle looks more premium than another bottle. We may fall in love with someone because of a small detail like the way their nose looks. But at the same time, it can be just as easily misled as it uses only the information given to it at the time.

So the question is not how powerful your gut instinct is, but if you know yourself well enough to trust it.